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CMU-HCII-10-105
Human-Computer Interaction Institute
School of Computer Science, Carnegie Mellon University
CMU-HCII-10-105
Applying Market Mechanisms to Facilitate Interpersonal Information
Exchange
Gary Hsieh
August 2010
Ph.D. Thesis
CMU-HCII-10-105.pdf
Keywords: Information exchange, information communication,
computer-mediated communication, question and answer (Q&A), market mechanisms,
incentives, motivation, social relationship theory, information overload,
spam, interruption, human attention.
Requesting and sharing information through computer-mediated technology is
an integral part of our lives in this information age. However, when
deciding whether or not and how to engage in information exchanges, parties
involved often have different needs and constraints. In addition, they are
often unaware of each others' needs and constraints. Such asymmetry in
motivation and information leads to suboptimal allocation of attention and
time and contributes to the growing problems of information overload, costly
interruptions and missed opportunities. A potential solution is to employ
market mechanisms to support information exchange. Markets are institutions
that allow individuals to trade goods and services efficiently. Applying
markets to information exchange, askers can use pricing to signal the
importance of the information exchange and compensate the answerers for
their time. Answerers can use pricing mechanisms to filter incoming requests,
reducing interruption costs and information overload.
This dissertation studies the strengths and weaknesses of using economic
markets for interpersonal information exchange. Are there costs in
incorporating markets into our everyday information exchanges? How do we
design these markets to maximize the benefits of market forces while
minimizing the costs? Part 1 of the dissertation examines whether or not
economic markets can indeed improve welfare for people involved. Part 2
studies the use of markets for question and answer (Q&A) services, a specific,
but a popular type of interpersonal information exchange. Part 3 elucidates
how using economic markets for information exchange may affect interpersonal
relationships.
118 pages
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